This is Yamila, owner of Y Press Games. When I decided to make a massive Kickstarter project for our game To Trust an Incubus I looked at similar Kickstarters and used them to estimate how much we might make. This is a flawed method because you have no idea what creators had in place before they launched.
I really wish someone had bared their soul about a Kickstarter similar to mine so I could have had realistic expectations about our potential. I’ll leave this here for other people who are starting yaoi, bara, or visual novel Kickstarters and are thirsty for knowledge on how to make their efforts at least as successful as ours.
Here is what we had for the To Trust an Incubus Kickstarter, which ended today, April 21, 2018, with $47,212.
Before We Launched:
- We researched which ideas would be the most viable and profitable and tweaked our concept to emulate an extremely successful similar Kickstarter. (Just Yaoi wasn’t going to get us the money we needed–bara was more marketable and something I’m just as passionate about.)
- We built the Kickstarter page as soon as we had the main game image, which was just our sprites on a background design, 4 months before we launched. It was incomplete, but showed the art and story. We continued to build it more and more as we got ready to launch. I started to promote and build buzz for the Kickstarter, getting comments and followers on Kickstarter.
- Advance Discovery got us 7% of our funds, or $3,303.00
- We built a web site for our company and game.
- We got $2,986 direct from our WordPress web site.
- We made a long demo comprising 30% of the game and ended on a cliffhanger.
- We had a professional, enticing, and beautiful game trailer with animation and characters’ voices.
- We teased that the Kickstarter was coming through our social media.
- We booked advertising on Starfighter.com for $340.
- This ad got us $1,578. It was a much poorer return than I expected.
- We sent out press releases a month in advance, but it seems like a few days in advance would have been better because most venues were online and didn’t need such a long lead. Boy Culture, Stevivor.com, TwoHappyCats, Queer SciFi, Doujins.com, and LewdGamer ran the story out of the dozens we contacted.
- Queer SciFi got us $1100
- Lewd Gamer got us $75
- Others may have got us sales too, but were not in the referrers
After We Launched:
- We posted on forums all over the place.
- LemmaSoft got us $207
- Aarin Fantasy got us $150
- 4Chan got us $25
- Fireden got us $25
- Reddit got us $25
- Others may have got us sales too, but were not in the referrers
- We blasted our social media regularly. I have a SUBSTANTIAL social media presence after building up Yaoi Press since 2004. Most of the sales that came from social media didn’t show in referrers. I know it was helpful, however, because I always saw new backers after I did a social media blitz. Here’s what I had in my arsenal for this Kickstarter:
- The Yaoi a Go Go Facebook of 146,000 Followers run by a kind friend who helped me.
- The Yaoi Press Facebook of 10,000 Followers
- The Yaoi Prose Facebook of 2,400 Followers
- My Author Page with 700 Followers
- The Y Press Games Facebook with 600 Followers
- My Facebook Author Group with 193 Members
- Assorted relevant groups open to promotion.
- Facebook got us $2573
- The Yaoi Press Twitter with 9,000 Followers
- The Yaoi Prose Twitter with 3,250 Followers
- The Y Press Games Twitter with 400 Followers
- Twitter got us $1202
- The Yaoi Press Tumblr with 1,600 Followers
- The Yaoimila Web Comic Tumblr with 500 Followers
- The Y Press Games Tumblr with 200 Followers
- Tumblr got us $532
- The Yaoi Press Google Plus with 3,300 Followers
- The Y Press Games Instagram with 200 Followers
- The Yaoi Press Pinterest with 550 Followers
- The Gaijin Manga Deviant Art with 61 Watchers
- I sent three newsletters. I have over 5,000 Subscribers.
- I did a Thunderclap
- I posted the demo on Itch.io.
- I saw $50 in backers referring directly from there.
- I was featured on the Top to Botm Podcast
- We ran the Kickstarter for 60 days and made $25,663 in the first 30 days and $21,549 in the last 30 days. (Don’t go for shorter Kickstarters if your project is viable and is expected to be a winner. Just being present on Kickstarter will get you 35% of your funding. People search for stuff to back on this platform, so the longer you’re there the better.)
- We spent a total of $1,900 on advertising, including Facebook, Starfighter, Twitter, Google Adwords, and $75 on two of those scammers who email you after you start a Kickstarter, buying one of your perks to make you like them, taking your money and doing nothing for you. Don’t respond to any direct marketing, even if they buy a perk. They’re just going to refund it later.
- We encouraged people to promote our social media by offering to strip chibis of four of our characters.
- EDIT 6/24/2019 – It seems the best way to get backers to help promote your Kickstarter is ask them to post a sentence with the short link on Facebook, Twitter, Instagram, or Tumblr, and to tag you in the post. Then you offer to thank them in a future update. Also tell them which tags to us for each platform.
- We commented frequently and had 30 updates, building a rapport with backers. Many of them stepped up to help with promotion because they got to know us. (We introduced our team in Kickstarter updates). We also did not lose many backers when we ran into a problem that jeopardized the project. Being honest and having a good rapport saved us.
- We had bitchin’ rewards, including the chance to marry one of the characters for $1000 (this sold out).
- We Promo swapped with the Lovenuts Patreon. I promoted their Patreon in a Kickstarter update and they promoted my Kickstarter in an update on their old Kickstarter for Sentimental Trickster. (Doing this also helped me find a very knowledgeable new friend.)
- I promo swapped with a popular Bara deviant artist. He promoted our Kickstarter and I will be promoting his Patreon soon. (This gave us at least a $2000 boost)
- I contacted YouTubers to get them to play our demo. Many did! Some backers told us they were sent by YouTubers.
- I contacted YouTubers to share our Trailer. One of them did.
- Our most sought after Stretch Goal, Full Voice Acting, was the next one to get on the last 2 days of our Kickstarter. People upped their pledges and helped us get backers to hit this goal. We went up $9,000 in the last 48 hours. I’ve included our pledge chart below.
I think that’s all we did, but I’ll update if I remember something else. Here’s our top 20 Kickstarter referrers:
Here’s our pledge chart: